NOW BOARDING

Chicago, IL

Amanda Skrip, the founder of Now Boarding, believes that snacks should taste good, look beautiful and be as local and seasonal as possible. The talented private chef and stylist approached Claireperk in need of a brand identity for the many consumer-facing elements of her business.

Using her "Just Add Friends" tagline as inspiration, Claireperk created a brand that was equal parts celebratory, fun and upscale. Smiling cheese chunks take center stage, dancing among whimsical illustrations of fruits, olives and other snack foods. Perfected rind-red and cheddar cheesy brand colors, along with a family of logos, provide lots of options for various brand touchpoints.

SCOPE OF WORK:

Brand Strategy
Complete Brand Identity
Custom Website
20 Client Collateral Touchpoints

Website buildout and brand support by Katrina Hartwig