RENE
ROMERO SCHULER

Chicago | Monterey

René Romero Schuler is a renowned fine artist with works seen in collections worldwide. She sought an elevated, clean brand identity and new website. The new brand identity would eventually be applied to retail brand components as she expands her home decor collection.  

Claireperk worked with René to identify brand colors that resonate with her distinctly feminine yet powerful style and serve as a complementary backdrop for René's art. We decided on a soft shade of blush pink and deep chocolate and a customized brand font that was sophisticated and distinctive.  

We transformed the René Romero Schuler website to show her large-scale artworks in context, with high-quality photographs taken at collector's homes. Art is organized into six categories, with pieces representing various mediums. Her "Shop" was made more elegant by creating consistent backgrounds for the product images. 

SCOPE OF WORK:

New Brand Identity
Website
Stationery
Business Cards
E-Mail Marketing

Photos courtesy of Rene Romero Schuler, photography by Dale Slater