Brand Metamorphosis — Claireperk: Claire Perkins, Luxury Brand Design

WE USE IN-DEPTH STRATEGY, SMART COPYWRITING AND THOUGHTFUL DESIGN TO TRANSFORM & ELEVATE, UPLIFT & SURPRISE. TELL US YOUR BRAND OBJECTIVES, AND WE’LL CREATE THE MESSAGING AND VISUALS TO GIVE THEM WINGS.

A Holistic Brand Identity Package

Brand identity is both a visual and strategic decision to put your best face forward and connect with your desired audience. Here’s how we build the brand of your dreams:

BRAND STRATEGY we dig into your long-term goals, marketplace trends, niche and ideal clientele, among other things, to carve out a space for you within your competitive landscape

BRAND CULTURE we discuss your values, unique point-of-view, contradictions, history and other differentiating factors, to paint a picture of what makes you and your business special

BRAND IDENTITY from logo and asset creation to color, photo and typeface selection, we let your thoughtful brand foundation and culture inform our design

BRAND TOUCHPOINTS with your goals, culture and identity defined, we optimize your brand experience by carrying your identity through every client touchpoint, from business cards to signage and beyond

OPTIONAL PHASE COMPONENTS

WEBSITE DESIGN from conceptualizing to theme selection, site development to SEO

DESIGN INTENSIVES to continually update and refresh your brand through its many seasons

PORTFOLIO

Claire Perkins

Claire Perkins is the creative force behind Claireperk.com. She brings over 14 years of experience in luxury magazine publishing, agency projects and in-house business development to her client work. As a designer and consultant, Claire offers design services and strategy for brand identity, websites, business collateral, editorial art and print, and photoshoot art direction, production and styling.

Claire’s experience includes collaborating with top retail and lifestyle brands and designing marketing initiatives for businesses of all sizes. She has held positions as the Vice President and Executive Publisher of Media That Deelivers, Inc. in Phoenix, Arizona, National Sales Manager at Red Door Spas and Social Media Strategist for Skirt PR. Whether working with an organization needing a new brand image or an event planner seeking a one-of-a-kind invitation, Claire uncovers the heart of a story and masterfully renders it distinct and compelling.

Recent ClairePerk clients include Saks Fifth Avenue, Neiman Marcus, Westin Hotels, Club Corps Private Clubs, Serta-Simmons, Arizona Foothills Magazine, Culp Hospitality, Design for the PPL, Now Boarding, Sahara Rose and Drip Barre.

Carrie Lannon

As a corporate executive, consultant and entrepreneur, Carrie Lannon has held senior marketing positions in both startup and multi-billion-dollar Fortune 500 corporate environments.

Her corporate positions include national public relations director for ULTA Beauty, where she created the public relations department for the 1000+ store group and oversaw social media, publicity and live events. Additionally, as Vice President of Strategic Partnerships for Merchandise Mart Properties, Inc., Carrie developed a sponsorship department for the company's consumer shows, including The Armory (art) Show in New York.

Before her corporate work, Carrie ran her marketing agency Lannon Communications in Chicago for 12 years. The agency maintained a roster of renowned luxury lifestyle clients, including Tiffany & Co, Prada, Equinox Fitness Clubs, Kate Spade, Draper & Kramer, Mercedes-Benz and W Hotels.

Today, as a brand consultant and public speaker, Carrie supports businesses and individuals across the country including New York, New Jersey and Washington D.C.

PREVIOUS CLIENTS & PARTNERS

Aveda Acura Burberry Cartier Chanel
Club Corp Private Clubs Equinox Fitness Clubs HermEs Intercontinental Hotels Kate Spade Kohler Louis Vuitton Mercedes-Benz Neiman Marcus Prada Saks Fifth Avenue Salvatore Ferragamo Tiffany & Co. Westin Hotels W Hotels Ulta Beauty

Projects begin at $25,000.

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